Author Archives: admin

About admin

TJ Design UK offers creative & affordable web site design, graphic design & creative internet solutions for Northamptonshire, Leicestershire & surrounding areas. This blog is designed to provide imaginative design advice, useful tips /tutorials & keep you updated with our latest news.

stop-spam

Watch out for these type of domain expiry emails


Have you received an email or letter regarding an expiring domain name?

Read on to find out how you can find if this is from a genuine source.

The communication i’m referring to mentions a domain name currently owned by yourself which may or may not, be due to expire. They normally look like this and can be quite difficult to distinguish from the real thing.

The aim is to scare you in to thinking your domain is expiring very soon and prompt you to renew with an existing service when in fact, you are signing up to a new domain registrar at a higher cost! The emails are cleverly worded to look like they have come from your current provider.

Here are some tips to help determine if what you have received is legitimate or not…

  • Always remember the name of your domain registar (Fasthosts, 123 Reg etc) – if this is not mentioned on the letter or email, you can be highly certain, it has been sent from a different source.
  • Check out the ‘from’ email address to find out if you recognise the address. Warning signs include free email addresses such as hotmail or yahoo accounts.
  • Look out for sentences such as ‘Failure to complete your seo domain name registration  may make it difficult for customers to find you on the web.’ They are worded as such to prompt action.
  • Keep an eye on the price, if it seems unusually high or much higher than last year then be suspicious. The price does vary but normally you would pay around £15 & VAT for a .co.uk and £25 for a .com domain name.

These types of communication prey on the misinformed so you will be unlikely to fall for this scam if you keep the information you have on your third party domain and hosting providers.

Finally, I just want to mention that if you do receive one of these types of communication from an organisation you are unfamiliar with, do not reply to them. Instead you should look at the guidance provided on website of the Information Commissioner’s Office (ICO) website, contact your internet service provider or please contact me if you would like me to check something you have received.

 

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ballyboden-medical-centre-website

New website for medical care service goes live

Wow!! Where has 2016 gone? I cannot believe we are half way through the year nearly and this is my first blog post. I have been extremely busy creating more websites, helping with an extension to my house and I got a promotion at my full-time job.

When I was approached by established primary care service Ballyboden Medical to create an online brand for them, I jumped at the chance! They were looking for something bright, a complete new identity which included stationery and a professional website.

The website was built using WordPress meaning they can now edit their content easily. This included an online booking system so existing and new customers can book appointments. It was deliberately created to be extremely mobile-friendly with new stationery and flyer designs to compliment the brand new site.

Take a look here

 

 

 

 

 

 

 

12
so-you-have-a-brand-new-website

So you have a brand new website? Now it’s time to sit back and relax, right?

You have just paid a designer for a sparkly new website so now you can take a break and expect the enquiries to come flooding in. Unfortunately unless you are a targeting an incredibly niche market, this is rarely the case.

A new website competes with other sites that have been around for years, potentially decades but there are a few things that you can do to make sure you end up higher in the listings, make sure Google lists you in their index as soon as possible and you end up with a search engine friendly website…

General
Here are some general tips to help track your website and enable your site to be listed quicker in the main search engines.

- Install Google Analytics or AWStats (which comes as standard with all hosting from TJ Design UK)
- Add your website to Google Webmaster Tools
- Link Google Analytics with Google Webmaster Tools
- Create a robots.txt file and upload it to the root directory of your site (go to www.yourwebsite.co.uk/robots.txt to check if you have one).
- Create a sitemap.xml file submit this to Google Webmaster Tool (go to www.yourwebsite.co.uk/sitemap.xml to check if you have one).

Link building
Many of the leading search engines count the amount and quality of your inbound links as a major factor so here are some tips.

- Create a ‘related links’ page on your website so you can link to reputable sites and even more importantly they link back to you. (think suppliers, local business directories, partners, industry associations not competitors)
- Add a Google My Business page
- Use Moz’s Open Site Explorer, and add your main competitors websites, view their “Inbound Links” from “Only External” sources to see their related links. Contact any reputable companies and request the opportunity to exchange links.
- Over time, the search engines will crawl your site and add you to their listing but you may be able to speed this process up by manually entering the URL for your site at these popular search engines..

Don’t use any automated submission programs to submit your site to multiple search engines at one time. This can be considered as spam and you could be removed completely.

- Spend as much time as possible adding your new website to free business directories and use their features like reviews to make your profile really stand out. Here are some that I would recommend…

- Add your website link to your business cards, flyers, stationery, emails, forum signature and any social media platforms.

Summary
The above recommendations will give your new website a kick start to being found on the internet. It can be time-consuming trawling the internet looking for appropriate places to link back to your website but I can assure you that it’s well worth the effort. You should invest at least a couple of hours from when your website launches to make it a happy, healthy search engine friendly site ready to take on the competition. Good luck!

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responsive-websites

Does my website need to be responsive?

With the long awaited changes from Google coming in to effect from May onwards earlier this year, I thought a post on mobile friendly websites was definately overdue. The new change meant that non-responsive websites (websites which are not optimised for phones, tablets and other smaller devices) could see an impact in search listings.

If you are not yet using a responsive design for your website, there is no need to panic but you do need to think about this especially if your site receives many mobile visitors and looks poor on a smart phone.

Use this mobile friendly test tool from Google to find out how your current website performs and search for your website using a phone to find out how you currently rank on mobiles.

If you don’t receive many mobile visitors at the moment, this is very likely to change in the near future so it is wise to start thinking about a design for your website which adapts to the viewing environment resulting in higher conversion rates and with no impact on your search listings.

 

 

 

 

 

 

 

 

 

 

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bungalow-renovation

My new small (ish) project

Apologies for the lack of posts lately.  I have recently purchased a 1960′s bungalow with no central heating so my time will be pretty limited over the next few months however I will do my best to update as often as possible especially to record progress.

Although it needs plenty of work and the floor plan is quite unusual, I loved the bungalow as soon as I set eyes on it. It looks like a retirement home in a peaceful cul-de-sac. The lounge is large with big windows which lets plenty of sunshine in.

The project will involve structural alteration, redecoration and quite possibly lots of money and dedication. Fortunately my amazing dad who has many years experience renovating properties has agreed to help me out which will cut down on the labour costs immensely.

I plan on renovating the bungalow in two stages…

Stage 1

  • Getting rid of the current storage radiators and install central heating
  • Moving the bathroom wall to make space for a bath
  • Updating the kitchen
  • Replacing the flooring and painting every room

Stage 2

  • Demolishing and rebuilding the extension of two rooms at the rear of the bungalow as they currently resemble sheds with a tin roof
  • Installing a wood burner in the lounge
  • Updating the bathroom

I will post some before and after pictures as soon as I can, I’m going to be very busy, wish me luck!

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a-designer-cv-for-a-creative

A designer CV for a creative

I am certainly no expert in writing a CV for the creative industry, my CV hasn’t been updated in over three years so I recently updated my old version (created in Word) to have a more visual look and decided to share my findings.

There are many arguments against creating a visual CV but I believe it is a great way of showcasing your talents, make you stand out against other candidates, designers can get away with a less corporate feel and many agencies prefer to receive them.

A few things to remember when designing a creative CV..

  • Leave your keywords searchable for recruitment agencies by not outlining the text
  • Avoid letting the design interfere with your content. The content is still the most important part
  • Include your keywords especially the software and technology you use
  • Many agencies actually prefer your portfolio so don’t forget to include your best projects as a seperate document or on the CV itself
  • Use a standard format (.doc .pdf etc)
  • Tailor your CV to the job you are going for

Here is the end result. I am still toying with the idea of removing my photo as research has shown this can have a negative impact. What do you think?

 

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how-to-read-awstats

How to read AWStats to improve your website position

AWStats is a powerful reporting tool used to track visitors to your website. Any hosting package from myself includes this feature already built in.

This article attempts to explain the main terms used in AWStats so you can make sense of where people are coming from, why they are coming to your site and how you can use this to improve your position in the search engines.

  • Number of visits and number of unique visitors
    A unique visitor is a person / computer that has made a visit to your page, this is counted once. The number of visits are counted multiple times so if two people visit your page twice in a month, there would be two unique visitors and four visits.
  • Visits duration
    The visits duration section shows how much time visitors are spending on the website before leaving.
  • Usage by months, days of the week and hours of the day
    These sections shows the individual statistics for each day of the month / week and hours of the day.
  • Domains/countries
    This is pretty self-explanatory. It shows which countries your visitors are coming from.
  • Most viewed, entry and exit pages
    The most viewed are the most popular pages from your website. The entry page is the first page viewed by your visitor whilst the exit page is the last page viewed during their visit.
  • Visits of robots
    This displays the top 25 robots that have visited the website. (A robot is an automated process which visits your site frequently and saves a copy to be listed in the search engines).
  • Search engines, keyphrases and keywords used to find your site
    115 of the most famous search engines are detected like yahoo, google, altavista, etc. The search keyphrases and search keywords section display the words and phrases most commonly used by people to find the website. You can also use the section called connect to website from to find incoming traffic from external websites.


…so how do we use this to improve your website position?

You can use the unique visits and number of visits to gauge how active your visitors are and how well you acquire new visitors and returning visits.

A high percentage of visitors who leave before half a minute is common as many of these will be robots as mentioned previously, but if you have a large percentage in the next bracket, it could be a sign that you need to work on more engaging content.

The hourly / weekly / monthly breakdown can be used to show trends in your customer habits and the effect of any online marketing campaigns.

If one particular exit page is appearing more than others, it may mean that your visitor has not found what they are looking for.

You can view the list of search engines and make sure that you are included in as many as possible.

The keywords and keyphrases should be similar to the ones you are targeting. If not, you may need to do some keyword research.

Check the connect to website from to find out if external links to your website are relevant and reputable. You can also exchange links with suitable websites and run social media campaigns to increase this traffic.

To summarize, the idea is that you see an incremental curve in the bar graph for your monthly history for unique visits and number of visits. Most companies have a quieter period but generally you should be expecting these stats to increase vs prior month and definitely prior year.

If you would like to know more about AWStats, contact me here.

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advertising-your-website

Should I advertise on my website?

I get a lot of enquiries from my clients who receive a high volume of traffic, who would like to use their website for advertising space. I have always been slightly cautious of this approach as I feel if you don’t get it correct, the website you have worked so hard on will actually put visitors off and make them click elsewhere.

I decided to do some research so it wasn’t such a grey area and here are my findings…

Deciding whether or not to advertise space on your website depends on a couple of things:

  • Who your target audience are?
  • How would they react and would they benefit from advertising?

Once you have the above information, this will help you choose relevant adverts for your visitors. They are more likely to bring you revenue if the ads are something they are interested in.



How do I work out what to charge?

Pricing based on actions

Working out the cost to advertise on your site depends on how many unique visitors you receive per month. Obviously the more visitors, the more you can charge.

The amount varies but one way you can work this out is by working out the number of impressions the advertisement would get (i.e. the number of visits) and then give it a CPM (cost per thousand).

Smaller websites have a CPM of about £1 – £3 so for every thousand impressions the user would pay this amount. If your site had 10,000 unique visits, you could charge £10 – £30 per month for the advert.

There are other models available including cost per click (CPC) based on every click on the advert and cost per action (CPA) which is based on a click which then results in an action (i.e. a purchase).

Using advertising networks

Another way to advertise is to use a third party network such as Google AdSense which provides code to display on your website. You receive a small commission for each click.



Getting the most from your ads

A successful ad campaign is based around many factors but here is are some guidelines to generate the most revenue:

  • Testing
    Test different artwork (call to actions, size, shape, colour), banner placement and different offers including pricing so you have a better understanding of what works and what doesn’t.
  • Tracking
    Know your goals and set up tracking that you know who’s clicking on what and where your advertising traffic is coming from.

In summary, advertising on your website can be a little daunting but if you know your audience well, what they would like to see, charge the correct amount, test, test, test and track, you shouldn’t go too far wrong!

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wedding-stationery

New wedding stationery portfolio coming soon…

I have been hard at work recently creating lots of pretty wedding stationery including invites, bridesmaid gifts, order of service, menu, table decorations and thank you cards.

The inspiration was taken from the couples venue at the Woburn Sculpture Gallery – a seriously sophisticated setting with its own private gardens overlooking the Camellia Lake in Bedfordshire.

A  gorgeous colour palette of creams and golds were chosen by the lovely couple, with the crest printed in foil resulting in a real luxury feel to their wedding stationery.

The full range of stationery will be added to the new website which will be ready at the end of this year, but in the meantime here is a look at some of the other designs created for their wedding…

wedding-stationery2

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five-steps-to-creating-successful-websites

Five steps to creating successful web sites

1) Planning and preparation

a) Ascertain the main purpose of the web site and your key demographic.

b) Analyse your main competitors, do they employ similar tactics? Are they making any critical mistakes? How can you improve on their web presence?

c) Carefully plan the structure and navigation of your web site, remembering that ideally, no page will be more than 3 clicks away at any point, with your key content web pages easily indexable by major search engines and spiders.

d) Think about the appearance and style of your web site. Pick 3 appropriate web sites you like, and 3 you dislike, focusing on the web site design. List exactly which aspects you would like to incorporate onto your own web site. Think about which colours suit your business, if you have branding in place, think about colours that do not contrast with this.

2) Design

Following the preparation stage, you should be in a position to give your web site designer their first brief. In this, you’ll have laid out clear instructions as to which demographic they’re designing for, how you would like your web site design to look, and which functionality it should contain (e.g. if you’re having an eCommerce system built, you may wish to have account handling and shopping cart functions).

The web site designer will usually then create a series of mock-up web site designs, in which you’ll be asked to carefully consider each one and comment. You may fall in love with the first one you see, you may dislike all of them, or you find a separate piece of each web site design you like, don’t be afraid to give an opinion!

3) Development

Once the web site design is signed off, a process usually required to be confirmed in writing or via a contract, the actual creation of the web site begins. Dynamic content, such as animation, eCommerce, a message board or general web pages controlled by a content management system will be created. Continue reading

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working-for-yourself

The pros and cons of working for yourself

On numerous occasions, I have had to say no to a major social event due to a website launch and I have lost count of the amount of times my best friend has visited only to find me grunting at my laptop and being very unsociable!

It’s not all bad though – I find juggling a full-time job as well as working for yourself hugely satisfying, I can be more selective regarding the jobs I undertake and the extra money comes in handy.

Here is my view on the pros and cons of working for yourself…

The pros

  • The biggest benefit for me is creative freedom. You can express yourself, experiment more and whilst expectations from your clients may limit, you can still work more creatively.
  • Being your own boss means more responsibility, you make your own decisions and report to no-one.
  • You can have a flexible schedule and work when you want, where you want. I tend to work late in to the evening as this is when I am more productive and it fits in well with my full-time job.

The cons

  • You have to deal with the consequences if you make a bad decision. There’s really no one else to blame but yourself if things go wrong.
  • A strong work ethic and motivation is required to get up and get your work done. Fortunately, I never have trouble with this. I did used to sit at the computer in my dressing gown and slippers but now I make a conscious effort to get ready as if I was going to work.
  • I do sometimes find it hard to balance my social life with two jobs and the domestic chores definitely take a backseat when i’m busy. You need to make sure you look after yourself too, know when to stop working and give yourself a break. I find this very difficult – there are a few times when I find that I am still on the computer past midnight and I haven’t had dinner yet!

Even with the cons I mentioned above, if you are motivated I would definitely recommend working for yourself. I feel very privileged to be able to do something that I really enjoy (most of the time!)

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pet-portraits-logo

New website re-design for talented pet portrait artist Steve Marsh…

The Pet Portraits …and More Web Site has been given a facelift!

Pet Portraits and More… based in Rothwell / Desborough, Northampton offers pet art / pet portrait paintings which includes dog portraits, cat portraits and horse portraits using using traditional techniques in artist’s watercolours on high quality heavyweight paper or oils on canvas. Pet Portraits and More… also undertake people portraits / paintings and more to clients throughout Northamptonshire (Northampton, Kettering, Corby, Wellingborough), and Leicestershire (Market Harborough, Leicester).

The new Website now features a more modern design, larger portrait gallery, online payments and a blog to keep you up to date with the latest work from talented artist Steve Marsh. It is now even more succesful in the search engines locally and nationally and TJ Design UK will be promoting this site over the next few months for international attention.

Click here to view the new Pet Portraits …and More Web Site

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choosing-a-web-design-company

Tips when choosing a web site design company

1) Introduction

There are thousands of web site designers / firms around the globe, and often it can be an arduous task choosing one that offers value as well as competency. It is imperative that you try to gain a basic understanding of the web site design process before committing to a company.

2) Shortlisting

Firstly, speak with friends, business acquaintances and family. Have they had a web site built? Do they know a designer or design firm? Personal recommendations can be an excellent way of getting to know a web site design company, even if it’s only letting you know who to avoid!

Try and find at least 5 companies to compare, if you cannot reach this target by referrals, try your local press, design magazines or the internet. Local companies can prove advantageous, but don’t fear companies based at the other end of the country, at the end of the day you’ll be looking to choose the web site design company best suited to your needs, wherever they may be.

3) Your own research

In order to narrow your shortlist further, it’s a good idea to visit your potential designer’s web sites to see what they’re capable of. It’s crucial that your web site is accurate, and created with attention to detail and care. This is the primary requirement of your shortlisted company’s web sites.

Have a browse around their own web site, do you find the navigation easy and structured well? Is the site easy to follow, uncluttered and well designed?

If it’s likely that the company will also provide hosting for your web site, does their own web site load quickly?

4) Approach the company

Hopefully, you’ve now managed to wittle your shortlist down further, which means now is the time to begin contacting the companies, and requesting quotes. You shouldn’t find much resistance or hardship at this point, most companies will jump at the chance of pitching their company, and discussing your needs.

You should already have a good understanding of the types of web sites they have designed in the past and whether or not they’ve undertaken work similar to your requirements. Ask them to discuss any similar projects and don’t be afraid to ask for contact details so that you can request a referral.

5) Conclusion

Following your discussions with your shortlist, and upon receiving their initial quotes, you should have a fair idea as to whom you are likely to partner with. If you feel like you need to speak to each company once more, do so, as you’re likely to be making a serious financial investment and it’s crucial that you make the right decision.

12
make-love-not-spam

Beware of spam SEO emails

A client of mine recently received the following email entitled ‘professional analysis of kandtfootwear.co.uk’ and asked me to comment. I have seen an increase in these types of long SEO spam emails which contains inaccurate and false information misleading clients in to believing their web site is under-performing and need to pay a so called ‘expert’ to increase their visibility in the search engines. I have commented below on the email received.

Hi,

My name is [Removed name]. I’m a senior search consultant at Top 10 Guaranteed [A bit of research shows that they used to send exactly the same emails as a company called SEO Doctors and they are also known as The Web Clinic]. We are part of an IT Group that has been established for over 10 years as a leading specialist in all aspects of online sales and marketing.

Excuse the unusual approach, however I am writing to inform you that I recently visited your website, kandtfootwear.co.uk, during a routine survey of web sites which would be capable of achieving higher search engine performance. Obviously resulting in an increase in online sales or the generation of high volumes of additional sales leads. [hmmm.. debatable having looked at your own web site(s) top10guaranteed.co.uk has a page ranking of 0/10]

I am confident that this information will be of use to you, but if I have caused offence in any way through my approach I sincerely apologise for any inconvenience caused. I’m hoping this will arouse your curiosity, since you are obviously attempting to gain new business through your website.

From my initial observations, your website is underperforming in at least one of the major search engines such as – Google, Yahoo, and Bing. You probably are aware that most people don’t look past the first page of search results. [The web site is actually no. 1 for targeted keywords. Try a search for 'agricultural footwear'] I struggled to find you in the first couple of pages for highly relevant keyphrases, which means that you could be losing out on a significant amount of business. As such I did a bit more digging… [You conveniently haven't listed the highly relevant 'keyphrases' mentioned and you don't know what is being targeted]

I ran a back-link check on kandtfootwear.co.uk first. Back-links are the number of times your site is linked to through another website. Your website has 5 back-links. [This is inaccurate - if you had researched this, you will find that the web site actually has 148 back-links!]

Back-links also contribute towards your Google Pagerank score. Pagerank is Google telling us how trustworthy your site is. A higher score = higher search rankings. Right now your website has a Google Pagerank score of 3/10, [3/10 is pretty reasonable for a small to medium sized business] which, when compared to other high ranking competitor websites, may be restricting your rankings. This can be down to many reasons which we can help resolve. The next check I applied on your website was page indexing. Search engines like Google scan the information on your website and feed it back to their database. The Google formula is then applied to the data to determine where your website should rank. As such the more pages your website has indexed with quality unique content, the higher you can rank with Google. Right now, your site has 14 pages indexed with Google [Google actually has 15 pages indexed - i'm not sure what methods you are using to gain this information or if you are even doing any research?], and Google is regarding some of that content as poor. This can be down to many reasons which we can help resolve. Finally I also identified that there could be a number of structural issues with your website which may be having a negative impact on your search rankings.

So, here’s a recap of my findings of gdock.co.uk [gdock.co.uk?!] :

- Your Google Pagerank is 3/10
- You have 5 back-links [Incorrect]
- Your website has 14 pages indexed [Incorrect]
- There are issues with content and site structure [Incorrect]

I have only scratched the surface of the factors impacting on your rankings [This is very true!!]. Unlike some of our competitors, I wanted to do some initial work to identify that it would be worthwhile for you to talk to us before contacting you with my proposal. The best way to deal with any problem is to first apply a thorough diagnosis. It would, therefore, be a sensible next step for us to apply a more thorough diagnosis of why your website may not be ranking well before discussing with you what could be done about it.

What we have to offer could prove to be the most value for money investment you could make for your business this year. In an economic climate that is difficult, to say the least, all businesses must invest in areas that will deliver maximum returns with minimal investment. [Again true ..but why would i invest in a company that sends spam emails with false information?] Only strong search engine listings offer real growth opportunities as consumer trends change.

So what do we have to offer? Many factors now impact on how and where you will appear on the search engines. Unfortunately, most business people overlook the things that prevent them from performing well in the search engines and throw good money behind advertising without understanding what their web site really needs.

Good SEO firms assess the needs of sites individually and address these by working on sites month on month. A one off fix just doesn’t work. As such we offer two approaches for you to consider.

We can produce a detailed 30-40 page Diagnostic Report for your site together with a personal telephone consultation with one of our SEO experts. Consultations explain the technicalities in our report in an easy to understand manner. Our normal price for this service is £499.00. If you are prepared to act this week we are prepared to offer this at a reduced one-off fee of £299.00. Following this consultation we can discuss how best to rectify the situation.

Alternatively we could provide this detailed Diagnostic Report for your site completely free [With accurate results?]. For this you would need to commit to take up our 12 month optimisation and consultancy service prior to our work commencing. The service is based around promotion of specific agreed keyphrases after discussing how to put right all issues highlighted in our report. We can deliver first page search results in the major search engines. For this we charge as little as £35 per keyphrase, per month, dependent upon the competitiveness of that keyphrase. Furthermore, we guarantee to refund your money should we fail to put you in the first page for the keyphrases once all changes have been implemented.

The reason why I’m so confident about our capabilities is because we have done it so many times before. To name a few examples: Maternity Clothes, Dubai Properties, Gravel, Health Store, Van Hire, Fire Extinguishers, Financial Advisers UK, Coffee Machines, Swimwear, Limo Hire, Mortgage Advisers UK, and more – all are on the first page of Google and all highly competitive keyphrases. We put them there. [There is no mention in your email about keyword analysis, this is extremely important as you may get the web site to no.1 but if nobody is searching for that keyword, there is absolutely no point in wasting your efforts]

Our own group website is in the first page of Google for Website Marketing Company and Internet marketing companies [You are currently on pg 3 for 'Internet marketing companies']. You will see our site listed as The Web Clinic [So are you The Web Clinic or Top 10 Guaranteed? - Confusing]. To satisfy you even further we can also provide you with comparative existing client’s contact details to serve as references for the quality of our work.

If you are genuinely serious about improving your online revenues and want professional website marketing for a low flat monthly fee or a one-off detailed report, please visit our service website at www.top10guaranteed.co.uk which provides more details about our excellent service and a call back form. See a selection of our excellent testimonials and example results achieved recently on behalf of our clients. Alternatively, if you prefer to discuss your requirements over the phone, then please don’t hesitate to contact me on 0844 7404951 and press Option 1 or simply reply to this mail with a convenient time to call you. [No, Thanks]

Looking forward to hearing from you.

Kind regards,

[Name & phone no removed]
Senior Search Consultant
Top 10 Guaranteed

12
oops

What could prevent your top ranking?

Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure the data. Make sure you pay attention to the following factors because they could prevent a top ranking.

Inbound links to your web page

  • Are the web pages linking to your web page relevant to the search term “trombone cds”?
  • How fast does your web page get new links pointing to it?
  • Do the web sites which link to your page belong to the same content category?
  • Since when do the links to your page exist?
  • Is the text surrounding the link to your page relevant to the search term “trombone cds”?

Your web page

  • How many important links from your other pages point to your web page?
  • Do the links on your web page point to high quality, topically-related pages?
  • How often and how many changes do you make to your web page over time? Is your content up-to-date?
  • How often and how many web pages do you add to your web site?
  • How long do your visitors spend time on your web page?

Search engine result page

  • Do your competitors on the search engine result page get a manual ranking boost by Google.co.uk (pages from the UK), for example Amazon or Wikipedia?
  • How many visitors of the search engine result pages click through to your page?
  • How often do search engine visitors search for your company name or web page URL on Google.co.uk (pages from the UK)?

Negative ranking factors (you should be able to say “no” to all the following questions)

  • Is your content very similar or a duplicate of existing content?
  • Is your server often down when search engine crawlers try to access it?
  • Do you link to web sites that do not deserve a link?
  • Do you use the same title or meta tags for many web pages?
  • Do you overuse the same keyword or key phrase?
  • Do you participate in link schemes?
  • Do you actively sell links on your web page?
  • Do a majority of your inbound links come from low quality or spam sites?
  • Does your web page have any spelling or grammar mistakes?

Click here to to receive your free consultation for your existing web site

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